8 years in paid acquisition for DTC brands. Scaled Meta spend from $50k → $1.2M/mo while holding ROAS. Heavy on measurement and creative testing.
3 highlighted projects · ranging from $28,000 to $95,000
Flagship2024Took over a stalled $400k/mo Meta + Google account. Rebuilt creative testing pipeline, MMM-driven channel allocation, and cut CAC 38%.
Starter202430-day creative sprint to refresh ad inventory: 60 net-new variants, scripts + edits + paid testing matrix. Top winner 3.4x CTR vs control.
Mid-scope2023Built a paid-search + LinkedIn ABM motion that hit a 4.2x pipeline ROI in 90 days. Designed measurement around opportunity-stage attribution.
Most recent first · pricing reflects total engagement value
Took over a stalled $400k/mo Meta + Google account. Rebuilt creative testing pipeline, MMM-driven channel allocation, and cut CAC 38%.
30-day creative sprint to refresh ad inventory: 60 net-new variants, scripts + edits + paid testing matrix. Top winner 3.4x CTR vs control.
Built a paid-search + LinkedIn ABM motion that hit a 4.2x pipeline ROI in 90 days. Designed measurement around opportunity-stage attribution.
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